Upcoming Workshops: United States

How to Design Formative Evaluation to Inform Program, Event and Activity Development
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

Brookfield Zoo, Chicago Zoological Society 8400 31st Street (1st Avenue and 31st Street), Brookfield, IL 60513

This workshop focuses on building an evidence-led approach to program, activity and event development. Gathering data from current or potential audiences early in the program, activity or event development cycle can help you pinpoint the best approach to take and avoid pitfalls. Also known as formative evaluation, this early-stage audience research will be most beneficial when you have prepared the foundations with clear plans and logic modes.  

Gentle Introduction to Collecting Qualitative Evaluation Data
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

Brookfield Zoo, Chicago Zoological Society 8400 W 31st St, Brookfield, IL 60513, United States

This is an introductory workshop focused on why and how qualitative data can be collected for evaluation purposes. The emphasis will be on qualitative evaluation design and data collection.

Gentle Introduction to Analyzing Qualitative Evaluation Data
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

Brookfield Zoo, Chicago Zoological Society

This practical workshop provides an introduction to how you can analyze qualitative data for evaluation purposes to create valuable, relevant insights. This workshop will focus on the analysis of qualitative data you have already collected.

Gentle Introduction to Survey Design for Evaluation
with Dr. Eric Jensen

Brookfield Zoo, Chicago Zoological Society 8400 W 31st St, Brookfield, IL 60513, United States

This workshop introduces how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design.

New and Innovative Methods of Informal Learning and Public Engagement Evaluation
with Dr. Eric Jensen & Dr Patricia (Trish) Patrick

Brookfield Zoo, Chicago Zoological Society

The workshop presents state of the art methods of evaluation. Speakers address emerging methods that are on the cutting edge in terms of technology or methodological innovation.      

How to Evaluate Family Learning Programs, Events and Activities
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

Lincoln Park Zoo 2001 N Clark St, Chicago, IL 60614, United States

How can you evaluate family learning effectively? Whether you have an existing evaluation approach you are looking to revisit or you are just looking to explore your options, this workshop offers a practically oriented introduction to the state-of-the-art methods in family program, event and activity evaluation. The goal is for participants to receive an introduction and hands-on training to build their capacity to design and implement the monitoring and evaluation of family programs. This highly interactive training session will introduce practitioners to the tools necessary for evaluating family programs, as well as offering guidance on how to interpret and apply results. The workshop delivers practical advice and discussion, led by world-leading experts in family learning evaluation and audience research with extensive experience in a broad range of informal learning settings.   This practical workshop addresses the following topics:

  1. How is family learning distinctive? What are the implications of this for evaluation design?
  2. How to develop realistic, measurable family learning objectives to inform evaluation design.
  3. How to analyze family audience needs.
  4. How to use surveys for family program evaluation.
  5. How to use qualitative methods to evaluate family programs.
  6. Practical examples of family learning evaluation.

Understanding the Needs of your Local Community: How to Design Community Needs Assessments and Consultations
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

Lincoln Park Zoo 2001 N Clark St, Chicago, IL 60614, United States

This workshop gives you the tools to develop a robust understanding of your local community’s needs. Non-visitors and visitors alike have expectations of the institutions in their communities. Developing a better understanding of your local audiences can deliver valuable insights about how to extend participation and maintain a positive relationship with your local community. This workshop focuses on two approaches for developing a good understanding of local community needs: Surveys and focus groups.

  • Developing a consultation survey for community needs assessment. Surveys designed to consult local community stakeholders about their views and needs require careful design and a focused approach to gathering the most essential information.
  • Community consultation using focus groups. During this part of the workshop, participants will identify their local community stakeholders, develop a focus group plan and write focus group questions for this type of consultation.
The workshop also includes practical examples of each of these methods of understanding community needs in action.

Upcoming Workshops: Online

Public Engagement Evaluation - Open dates
with Dr. Eric Jensen

Online

Would you like to know whether your public engagement activity is effective? The best way to know whether your public engagement goals are being realised is to evaluate audience responses. This can be done with a range of different methods, from questionnaires to focus groups. This course introduces you to the process of public engagement evaluation, the tools you can use and practical guidance about how to gather accurate evaluation data. By the end of this course you will be able to translate your aspirations for your public engagement activity into measurable outcome statements and develop an evaluation plan to begin assessing those outcomes. To help you enact your evaluation plan, you will gain practical experience preparing public engagement evaluation questions that conform to best practice principles. The course will also help you be a savvy consumer of evaluation evidence and survey questions produced by others.

Past Workshops

Gentle Introduction to Survey Design for Evaluation
with Dr. Eric Jensen

SocietyM London Bankside at citizenM hotel London Bankside Lavington Street, 20, SE1 0NZ London

This workshop introduces how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design. The event addresses the following:

  • Why use surveys for evaluation?
  • When you shouldn’t use surveys for evaluation.
  • How to develop a "good" survey question and response options.
  • Avoiding common pitfalls in survey design: How to spot a bad survey question and response options.
  • Using open-ended questions in your survey.
  • Using online, iPad-based and automated surveys.
  • Pilot testing your survey.

Conservation and Environmental Education and Evaluation - July 2016
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

How can environmental and conservation education make a difference in people's lives? This special online course brings together leading international experts in conservation education, environmental education and evaluation to provide relevant resources and support to informal learning practitioners. Drawing upon pioneering research, theory and practical experience, this 10-week online course offers participants a firm grounding for effective delivery of conservation and environmental education and the principles underlying impact evaluation. The intended audience for this course is practitioners from museums, science centers, zoos, aquariums, parks, government, NGOs/non-profits, field conservation and others working to convey a conservation or environmental message, and firms or consultants providing support in areas such as research or marketing communications.

Introduction to Questionnaire Design for Impact Evaluation
with Eric Kennedy & Dr. Eric Jensen

SocietyM Meeting Room at CitizenM Hotel, London Bankside.
20 Lavington St, London, United Kingdom SE1 0NZ, United Kingdom

Join our speakers for this practically-focused workshop, offering step-by-step guidance on developing top-quality questionnaires for impact evaluation.

Gentle Introduction to Science Communication and Public Engagement Evaluation
with Eric Kennedy & Dr. Eric Jensen

SocietyM Meeting Room at CitizenM Hotel, London Bankside.
20 Lavington St, London, United Kingdom SE1 0NZ, United Kingdom

This workshop will be of interest to science communicators and those in science learning and public engagement. This practical workshop will offer you step-by-step guidance on developing an evaluation plan for science communication and public engagement activities. You will be introduced to the principles that support sound evaluation practices and the range of methods you can use.

How to Analyse Qualitative Interview Data for Evaluation
with Eric Kennedy & Dr. Eric Jensen

University of Westminster Clipstone Building, Room 1.115
115 New Cavendish Street London, W1W 6UW

This practical workshop provides an introduction to how you can analyse qualitative interview data for your evaluations. This workshop is part of a series about qualitative interview-based evaluation. The first workshop in this mini-series, How to Design Qualitative Interviews for Evaluation, is happening on 20th April, also at the University of Westminster.

How to Design and Conduct Qualitative Interviews for Evaluation
with Eric Kennedy & Dr. Eric Jensen

University of Westminster Clipstone Building, Room 1.115
115 New Cavendish Street London, W1W 6UW

This practical workshop provides an introduction to why and how you can collect qualitative interview data for evaluation purposes. It is part of a series addressing how to do interview-based evaluation. This is the first in a two-part series; the second part How to Analyse Qualitative Interview Data for Evaluation will take place on 21st April, also at the University of Westminster.

Gentle Introduction to Quantitative Evaluation
with Dr. John Fraser & Dr. Eric Jensen

Central Park Zoo, New York City

Would you like to better understand the range of options available for quantitative evaluation? This workshop presents cutting edge advise on best practice in observation, surveys, and other approaches to quantifying quality of experience and impact. Join our internationally-recognized speakers for this workshop at the Central Park Zoo in New York City and discover new possibilities for conducting better evaluation.

Introduction to Quantitative Data Analysis for Public Engagement Evaluation
with Dr. Eric Jensen

University of Strathclyde, Glasgow, Scotland

This practical workshop provides an introduction to how you can quantify open-ended survey data in a robust and consistent manner for public engagement evaluation purposes. You will have the opportunity to practice this skill in the workshop in small groups, including the process of assessing the reliability of your analysis approach.

The Role of Data and Evaluation in the Cultural and Third Sector
with Dr. Vikki McCall, Dr. Alasdair Rutherford, Dr. Orian Brook & Dr. Eric Jensen

University of Stirling, Scotland

The cultural and third sectors are often accused of having a lack of robust data and evaluation to evidence their impact and to study public engagement. This workshop explores what types of data these sectors have, the quality of existing evaluation data and what kinds of evaluation data they still need to develop. The workshop questions the current ways of thinking about evaluation and evidence in these sectors, identifying new evaluation options and strategies which are appropriate in analysing public engagement of the cultural and third sectors.

Gentle Introduction to Quantitative Public Engagement Evaluation Using Questionnaires and Observation
with Andrew Moss & Dr. Eric Jensen

University of Strathclyde, Glasgow, Scotland

Are you feeling uncertain about how to set up a quantitative evaluation for studying public engagement, or looking to explore your options? This workshop presents the state of the art in collecting quantitative evaluation data, and recognising what is most appropriate for public engagement evaluation analysis. This small-scale event will include presentations on how to design good questionnaires and observation-based evaluations.

Using Social Media for Public Engagement Evaluation and Feedback: Analysing Quality of Public Engagement Experience Data from Tripadvisor and Twitter
with Andrew Moss & Dr. Eric Jensen

University of Strathclyde, Glasgow, Scotland

Have you begun thinking about analysing social media for public engagement feedback and evaluation about your organisation and its activities? This publicly available source of data can offer great value in terms of gaining insights into the views and experiences of your customers and audiences. However, social media also bring with them specific methodological and practical issues that must be taken into account to gain accurate evaluation results. This workshop presents cutting edge knowledge about such data, identifying the strengths and weaknesses of different options and what is most apprpriate when studying public engagement. The event also provides practical solutions alongside important ‘health warnings’ about the limitations of this kind of data in the case of public engagement practice.

How to Analyse Qualitative Data for Evaluation
with Sarah Bromley & Dr. Eric Jensen

SocietyM Meeting Room at CitizenM hotel, London Bankside.

This workshop introduces how to analyse qualitative data for evaluation purposes. Emphasis will be placed on how you can create valuable practical insights from qualitative data. This event addresses the steps involved in analysing different kinds of qualitative data. This workshop will be useful for anyone interested in making the most of your qualitative data.

How to Collect Qualitative Data for Evaluation
with Shaun Romain & Dr. Eric Jensen

The Trafalgar Hotel, 2 Spring Gardens, Trafalgar Square, London SW1A 2TS

This workshop provides an introduction to why and how you can collect qualitative data for evaluation purposes. The event addresses why qualitative methods are useful, which qualitative methods are most appropriate to your evaluations, how to develop and conduct a good interview or focus group, how to avoid common qualitative evaluation pitfalls; and finally how to gather qualitative evaluation data under tight resource and time constraints.

How to Do Quantitative Evaluation from Start to Finish: Assessing Quality of Experience and Impact
with Dr. Eric Jensen & Dr. Victor Quintino

Universidade de Aveiro, Portugal

This training course takes you from the earliest stages of designing your quantitative evaluation project through survey design, data management, analysis and writing up your results in a report.

Conservation and Environmental Education and Evaluation - January 2016
with Dr Patricia (Trish) Patrick & Dr. Eric Jensen

How can environmental and conservation education make a difference in people's lives? This special online course brings together leading international experts in conservation education, environmental education and evaluation to provide relevant resources and support to informal learning practitioners. Drawing upon pioneering research, theory and practical experience, this 10-week online course offers participants a firm grounding for effective delivery of conservation and environmental education and the principles underlying impact evaluation. The intended audience for this course is practitioners from museums, science centers, zoos, aquariums, parks, government, NGOs/non-profits, field conservation and others working to convey a conservation or environmental message, and firms or consultants providing support in areas such as research or marketing communications.

Gentle Introduction to Evaluating Public Engagement Impacts
with Dr Richard Watermeyer, Dr Helen Featherstone, Dr. Eric Jensen & Lauren Humphrey

Bristol Commonwealth Society, 14 Whiteladies Road, Clifton, Bristol. BS8 1PD.

Is your event or activity making a difference? This workshop will help equip you to answer this question. Make the most of impact evaluation for your public engagement events or activities by learning about key issues and techniques you can use. Speakers will introduce you to a range of tools for conducting robust impact evaluation of public engagement, drawing upon their extensive experience and internationally-recognised evaluation expertise.

How To Use Questionnaires For Impact Evaluation
with Dr. Eric Jensen & Monae Verbeke

Woburn House Conference Centre, 20 Tavistock Square London WC1H 9HQ

This practical workshop provides a rapid introduction to using surveys for impact evaluation purposes.

A Gentle Introduction to Quantitative Analysis
with Dr. Eric Jensen

Children’s Museum of Denver, Denver, USA

This practical workshop provides an introduction to how you can quantify open-ended survey data in a robust and consistent manner for evaluation purposes. You will have the opportunity to practice this skill in the workshop in small groups, including the process of assessing the reliability of your analysis approach.

Introduction to Survey Design for Evaluation
with Dr. Eric Jensen

Children’s Museum of Denver, Denver, USA

This workshop introduces concepts that address how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design. This workshop will provide the soft, practically focused introduction that even non-evaluators can appreciate.

Using Social Media for Evaluation and Feedback: Analysing Quality of Experience Data from TripAdvisor and Twitter
with Andrew Moss & Dr. Eric Jensen

SocietyM London Bankside, 20 Lavington Street, SE1 0NZ - London UK

Have you begun thinking about analysing social media for feedback and evaluation about your organisation and its activities? This publicly available source of data can offer great value in terms of gaining insights into the views and experiences of your customers and audiences. However, social media also bring with them specific methodological and practical issues that must be taken into account to gain accurate evaluation results. This workshop presents cutting edge knowledge about such data, identifying the strengths and weaknesses of different options. The event provides practical solutions alongside important ‘health warnings’ about the limitations of this kind of data.

Gentle Introduction to Quantitative Evaluation
with Andrew Moss, David Francis & Dr. Eric Jensen

SocietyM London Bankside, 20 Lavington Street, SE1 0NZ - London UK

Are you feeling uncertain about how to set up a quantitative evaluation, or looking to explore your options? This workshop presents the state of the art in collecting quantitative evaluation data, identifying the strengths and weaknesses of different options. This small-scale event in central London will include presentations on how to design good questionnaires and observation-based evaluations.

Innovative Methods of Evaluating Public Engagement / The University of Cambridge
with Dr. Brady Wagoner, Dr. Eric Jensen & Nicola Buckley

University of Cambridge Newnham College / Sidgwick Hall

Keynote speakers will address idiographic methods, new technologies of social research and new methodological frameworks for analyzing data. Workshop participants will also be invited to bring your own data and practical challenges to discuss and find solutions, so you can receive personalized feedback and advice from the workshop facilitators. The workshop will also include information on how to apply new methodological frameworks and analytic approaches to your evaluation data and how to generalize from detailed analysis of individual cases.

Evaluating Arts Education and Engagement: New and Innovative Approaches / The National Gallery
with Dr. Brady Wagoner, Dr. Eric Jensen, Gill Hart & Nicola Buckley

Rooms 2/3 Education Centre, National Gallery, London

Are you tired of the status quo in evaluation of arts education and public engagement? This workshop presents innovative alternative methods you can use. This small-scale event (less than 30 delegates) at the National Gallery will include presentations on the state of the art interdisciplinary methods of evaluating quality of experience and impact. It also provides practical perspectives on evaluating arts education from both an evaluator and institutional perspective. Keynote speakers will introduce idiographic (case-by-case analysis) evaluation options, new technologies for evaluating arts and culture and new methodological frameworks for analyzing evaluation.

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About the Methods for Change workshops

Methods for Change is a series of practitioner focused workshops designed to guide you and your organisation on the best evaluation and research techniques and ideas available. These sessions will empower you and your organisation to become more effective at gathering and getting the most out of your data.

Workshops cover a range of evaluation tools and techniques for data collection and analysis, focusing on different sectors with invited expert speakers and facilitators. All of this is aimed at helping to provide resources and support to enable better quality evaluation and research to improve services and practices.