How to Accurately Quantify your Open-Ended Evaluation Data

Combine the flexibility of open-ended measurement with robust quantitative results
with Dr. Eric Jensen & Benjamin K. Smith

SocietyM at CitizenM hotel London Bankside, 20 Lavington Street London, SE1 0NZ, United Kingdom.

About This Workshop

Many people find themselves with open-ended data from survey responses and other data sources, but no clear idea about how to robustly quantify these data for statistical analysis. This workshop introduces the key principles and practical details of this process. By the end of the workshop, you will have a practical plan for your open-ended data, using the long-established method of content analysis or more contemporary automated tools that have become increasingly low cost (or free!) and widely available.

The workshop covers the following topics:

  • Introduction to content analysis
  • Introduction to open source tools for automating your analysis of open-ended data
  • Practical work on your own data, preparing a content analysis plan or automated analysis strategy

Benjamin K. Smith University of California Communication Researcher

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies.  He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.

Latent Variable Modeling
Mixture Modeling
Network Analysis
Content Analysis
Survey & Experimental Design
Public Opinion
Forecasting

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

7 September 2017, 13:30 to 17:00 (arrivals from 13:15) NOTE: For detailed guidance about the full range of evaluation methods, please consider the online course Public Engagement Evaluation.

How To Reserve Your Place

Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department.

Standard, including businesses info_outline £120
University Staff £96
Charities & unaffiliated individuals info_outline £78
Concessionary (student & unemployed) £48
Reserve Your Place Now
Register
Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Benjamin K. Smith
Benjamin K. Smith

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies.  He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

Location

SocietyM at CitizenM hotel London Bankside, 20 Lavington Street London, SE1 0NZ, United Kingdom.

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