Conservation Education, Communication and Evaluation Course (Online)


Online - Course is offered in Brazilian Portuguese, Spanish and English

About This Course

This 13-week training course is about how conservation education and communication can make a difference in people's lives to benefit wildlife. We will help you to integrate the best available knowledge on conservation education, communication and evaluation into your practical plans for engaging your audiences.

This online-only training course allows you to participate in the course from anywhere in the world.

To help you achieve your objectives, this course offers you access to global experts who will present the state-of-the-art in research and practice in conservation education, environmental communication and evaluation. Through online discussions and formal feedback on the plans and tools you develop from course instructors and peers, you will be extending and sharpening your knowledge and skills.

The course is being organized by Parque das Aves, one of the leading zoos in Latin America with a strong ‘one biome’ conservation focus on the Atlantic Rainforest in collaboration with the non-profit educational charity The Institute for Methods Innovation, which runs the ZooWise audience research project.

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Global experts contributing to this training course

  • Dr Judy Mann (SAAMBR - Ushaka Marine World)
  • Dr Eric Jensen (University of Warwick)
  • Dr Camila Martins (Parque das Aves)
  • Dr Alessandra Bizerra (University of São Paulo)
  • Dr Kathayoon Khalil (Oregon Zoo)
  • MsC Paloma Zubieta López (Universidad Nacional Autónoma de México)
  • Dr Brady Wagoner (University of Aalborg)
  • Dr Jessica Norberto Rocha (Fundação CECIERJ and Institute for Methods Innovation)
  • Dr Maria Antonieta Costa (Jardim Zoológico de Lisboa/ EAZA)

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Course objectives

This course provides participants with a firm grounding in up-to-date research, practice and theory in conservation education and communication, with evaluation integrated into all aspects of the course. After completing this course, participants will be able to:

  • Understand how the best available knowledge across relevant fields of research and theory applies to conservation education/communication practice.
  • Learn from some of the top global experts and professionals in conservation education, communication and evaluation, with opportunities for direct, live engagement.
  • Gain a broader view of the diversity of conservation education/communication approaches across different contexts.
  • Evaluate strategic needs that can be addressed with conservation education or communication activities.
  • Gain a wider understanding of strategies, approaches, tools and techniques you can use in your conservation education and communication activities.
  • Develop a strategic plan for conservation education/communication.
  • Prepare impact logic models and theory of change plans for your education/communication activities.
  • Design a high-quality evaluation plan for your education/communication activities.
  • Develop survey instruments or interview/focus group guides to evaluate quality of experience and impact.
  • Understand how to begin analyzing your evaluation data and integrating evaluation insights into your practices.
  • Gain practical skills in program planning and evaluation.
  • Understand how technology can be used to enhance the quality and efficiency of evaluation.
  • Gain access to key publications and other resources for future reading and professional development.
  • Develop an extended network with other conservation educators and communicators around the world, building relationships for future collaboration and sharing.
  • Hands-on support and guidance from course instructors, including written feedback on your draft plans and evaluation instruments.

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Is this course right for you?

We welcome conservation professionals with active involvement in any institution and/or sector working to convey a conservation or environmental message, including conservation field projects with community or education dimensions. We also welcome professionals willing to start their career and projects in these areas.

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Course topics

Course topics include the following:

  • What do we know about best practice in conservation education?
  • How can you develop effective conservation education and communication programs and evaluations?
  • How do people learn from conservation education and communication?
  • How can conservation education and communication make a difference in people's lives
  • What is the toolkit needed for effective evaluation?
  • How can evaluation be integrated in conservation education and communication to develop evidence-based practice?

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Course features

This course offers a masterclass on issues concerning conservation education, communication and evaluation, including:

  • Online instructional videos, written content and podcasts by top experts in conservation and environmental education for each week, which can be accessed anytime within the period of the course. A set of essential readings are provided for delegates to use in the future.
  • Weekly live sessions with global experts in the field of conservation education, communication and evaluation.
  • Opportunities to discuss the week’s content with other conservation professionals from around the world and global experts and course instructors, gaining both expert and peer feedback on practical plans or concerns.
  • Course structure encourages discussions between other delegates taking the course to build social and support networks and integrate perspectives from a broad range of backgrounds throughout the course.

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Course structure and timing

This is a 13-week online training course. The course runs from 18 May 2020 - 15 August 2020.

Part of Program Duration Description
Part 1 7 weeks Online training, including weekly live chat webinars with global experts.
Part 2 1 week Time to prepare your plans and tools to submit for feedback.
Part 3 5 weeks Online training, including weekly live chat webinars with global experts.

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Course description

To help you get the most from this course, there will be weekly online training (in both Brazilian Portuguese, Spanish and English) delivered to participants through a virtual learning platform (including videos, readings, quizzes) and weekly live chats with guest global experts. You will also receive feedback on the assets you develop through the course from facilitators and other conservation professionals taking the course.

You will be encouraged to develop and refine the following practical assets for your conservation education and/or communication activities and conservation projects:

  • Strategic plans.
  • Educational and communication content.
  • Impact logic models.
  • Theory of change.
  • Evaluation plan.
  • Specific evaluation survey instruments or interview/focus group guides.
  • Advocacy and funding application content and plans.

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Participants

This training course is designed to enable field conservation projects in Brazil, Latin America and internationally and other professionals to develop effective plans for the education and communication aspects of their projects. The focus is on preparing strategies, detailed evidence-based plans and tools for conducting high quality conservation-oriented educational and communication interventions. There is a strong emphasis on evaluation, which is introduced as an integral part of this training.

Participants are expected to bring existing plans and evaluation instruments to be implemented in their conservation-oriented projects or institutions. This course is underpinned by state-of-the-art research and theory, but it is designed for professionals to develop their practice and skills.

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Participation notes

Depending on how extensively the reading and supplementary material is explored it is expected to offer 80-100 hours of training. However, it is flexible since the course is aimed towards people who need to vary the amount of time they put into the course from week to week. A certificate of 100 hours will be provided to participants who complete the final assignment - “Submit your Final Plan (Theory of Change Table)”.

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Course languages

The course is fully accessible in English, Spanish and Brazilian Portuguese.

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Eric Jensen

Dr. Eric Jensen is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience in evaluation of impact and quality of experience. He has advised leading cultural institutions and universities including the University of Cambridge, National Gallery, London Zoo, Natural History Museum, Imperial War Museum, Cheltenham Literature Festival, the British Museum, University of Cambridge Museums, Oxford University Museums, Exploratorium, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK).

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Alessandra Bizerra Professor

Professor at the University of São Paulo, Alessandra holds a bachelor’s degree in Biological Sciences, a Master’s degree in Biological Sciences (Zoology) and a PhD in Education, all from the University of São Paulo.

She is currently a professor at the Institute of Biosciences of the University of São Paulo and treasurer of the Brazilian Association of Teaching of Biology (SBEnBio - National).

She has experience in Education, working mainly in the following subjects: non-formal education, scientific dissemination, learning and teaching of science, production of didactic materials.

Judy Mann Conservation Strategist

Judy is passionate about marine conservation and has focused her career on helping people to care for the oceans. She has worked for the South African Association for Marine Biological Research (SAAMBR) in Durban since 1992. She was the Director of Education for 10 years, the uShaka Sea World Director and the first woman Chief Executive Officer of SAAMBR.

She is currently the Conservation Strategist of the Association. Judy holds a PhD from the University of Queensland in Australia, where she studied how best to inspire visitors from multiple cultures to care for the environment. She holds a Master’s Degree in Ichthyology (Fish) and a Bachelor’s Degree in Business Administration. She was the international advisor to the American Zoo and Aquarium Association Conservation Education Committee and serves on the IUCN Commission on Education and Communication. Judy is currently the President Elect of the International Zoo Educators Association.

Brady Wagoner Professor

Professor Brady Wagoner (University of Aalborg) is a world-leading expert in idiographic methodology and memory. He is Director of the Cultural Psychology MA programme at Aalborg University. He did his PhD at the University of Cambridge, where he developed innovative new methods to study cultural and constructive processes.

In particular, he has done work on conversational remembering, impact evaluation in zoos and art museums, therapeutic encounters, among others. Additionally, he has devised research strategies that synthesise qualitative and quantity methods by using the latter to situate and contextualise cases analysed qualitatively.

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Idiographic Evaluation

Camila Martins Coordinator of Education Department

Coordinator of the Education Department at Parque das Aves (Brazil). She leads a team of educators and mediators that engage in connecting people with nature through educational activities based on social learning. She is a biologist, with a master’s degree in Wildlife Conservation from the Federal University of São Carlos/São Paulo Zoo (Brazil). She has a Ph.D. in Science Education at the University of São Paulo (Brazil), where she investigated the connection between zoos and school through environmental education training programs for teachers.

She is a biologist, master in Wildlife Conservation by Federal University of São Carlos/ São Paulo Zoo (Brazil) and currently a Ph.D. student in the Science Education Post-Graduation Program at University of São Paulo (Brazil), investigating the connection between zoos and school through environmental education training programs for teachers. Contributes as a member of the Environmental Education Department of São Paulo Zoological Society and has great interests in environmental education research and learning process in informal contexts. She is part of the GREEN Group – Research Group on Environmental Education and in 2014 she created the Research Group on Environmental Education at Zoo.

Jessica Norberto Research Fellow

Jessica has a Ph.D. in Education from the University of São Paulo (USP) and a Master's Degree in Scientific and Cultural Communication from the University of Campinas (Unicamp). Currently, she is a Science Communicator at the Foundation Science Centre and Higher Distance Education of the State of Rio de Janeiro (Cecierj Foundation), Research Fellow of the Institute for Methods Innovation (IMI), and Researcher of the National Institute of Public Communication of Science and Technology (INCT-CPCT / Brazil).

She has practical experience in science outreach programmes, such as in the management of mobile science centres and museums and as a teacher in training courses, and in the works developed at the Centre of Science Dissemination from the Federal University of Minas Gerais (UFMG), at the projects of implantation Espaço do Conhecimento da UFMG and of PONTO UFMG Itinerant Museum, at the Natural History Museum in London, and as a member of the organizing and judge committees of several National and International Science Fairs.

Eric Kennedy

Assistant Professor, Disaster & Emergency Management School of Administrative Studies, York University.

Eric Kennedy is an Assistant Professor of Disaster and Emergency Management at York University, where his research uses survey and interview-based research methods to increase disaster preparedness, help inform science policy and support public engagement with science. Currently, he is leading the national COVID-19 Social Impacts Survey in Canada, a longitudinal project tracking impacts of the coronavirus through survey and interview-based methods. He also runs an International coordination working group on best practices in COVID-19 survey research.

Qualitative Methods
Survey Design
Interview Design

Paloma Zubieta López Head of the Department of Science Communication, Institute of Mathematics UNAM

Paloma Zubieta works as a Science Communicator in the Institute of Mathematics of the Autonomous National University of México (UNAM), where she leads a communication project known as "Festival Matemático" (Math Festival), that has the objective of positively changing the public perception of mathematics.

With more than 30 years of experience as a teacher, Paloma started in 2010 with the Math Festival project as an effort of showing to the non-scientific population, who in general don't like mathematics, that maths are involved in our every day and that they are more than just numbers, showing the "fun side" of mathematics. With the six editions of the festival, she has tried to develop with her team an evaluation for each activity, by now, there are more than 30. Also, she has recently focussed on how to evaluate the volunteers and the public impact of the Festival. The festival takes place once per year in México City, but it also goes as often as possible to other cities or communities in México. She teaches young students how to correctly communicate sciences and math and they also help her in this task. Paloma also led the implementation of "Pi Day" five years ago, which takes place each year in the fourteen high schools of the UNAM and some faculties. She has a sponsored project for 2017 with the International Mathematical Union about encouraging women in math.

Science communication
Non-Formal Education
Science Education
Teaching & Learning

Kathayoon Khalil

Dr. Kathayoon Khalil is the Conservation Impact Manager for the Oregon Zoo. She also serves as an Adjunct Professor of Biology for Miami University of Ohio. She is the author of numerous articles and book chapters on empathy for animals, and the book “Practical Evaluation for Conservation Education and Outreach”. Kathayoon received her PhD from Stanford University in Environmental Education and her Masters of Environmental Science from Yale University.

Maria Antonieta Costa Head of Education of Lisbon ZOO since 2007. Vice Chair of the EAZA EAZA (European Association of Zoos and Aquaria) Education Committee since 2012.

Dr Maria Antonieta Costa is Head of Education of Lisbon ZOO since 2007. She is a Pedagogy expert with more than 25 years’ experience and a strategic conservation education manager with 12 years’ experience in environmental education.

Started her professional career as Assistant Professor at Lisbon University in teachers training degrees in Education. Her passion about how people learn led her to the master degree in Psycholinguistics in the area of learning acquisition and then to a PhD in Pedagogy.

How To Reserve Your Place

English language/global participants US $ 695
Latin Americans US $ 175
Brazilians R $ 150
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Add to Calendar 2020-05-18 0:00:00 2020-08-15 12:00:00 Europe/London Conservation Education, Communication and Evaluation Course (Online) Read more at https://www.methodsforchange.org/event/conservation-education-communication-evaluation/ online Methods For Change [email protected] true
Eric Jensen
Eric Jensen

Dr. Eric Jensen is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Alessandra Bizerra
Alessandra Bizerra

Professor at the University of São Paulo, Alessandra holds a bachelor’s degree in Biological Sciences, a Master’s degree in Biological Sciences (Zoology) and a PhD in Education, all from the University of São Paulo.

Judy Mann
Judy Mann

Judy is passionate about marine conservation and has focused her career on helping people to care for the oceans. She has worked for the South African Association for Marine Biological Research (SAAMBR) in Durban since 1992. She was the Director of Education for 10 years, the uShaka Sea World Director and the first woman Chief Executive Officer of SAAMBR.

Brady Wagoner
Brady Wagoner

Professor Brady Wagoner (University of Aalborg) is a world-leading expert in idiographic methodology and memory. He is Director of the Cultural Psychology MA programme at Aalborg University. He did his PhD at the University of Cambridge, where he developed innovative new methods to study cultural and constructive processes.

Camila Martins
Camila Martins

Coordinator of the Education Department at Parque das Aves (Brazil). She leads a team of educators and mediators that engage in connecting people with nature through educational activities based on social learning. She is a biologist, with a master’s degree in Wildlife Conservation from the Federal University of São Carlos/São Paulo Zoo (Brazil). She has a Ph.D. in Science Education at the University of São Paulo (Brazil), where she investigated the connection between zoos and school through environmental education training programs for teachers.

Jessica Norberto
Jessica Norberto

Jessica has a Ph.D. in Education from the University of São Paulo (USP) and a Master's Degree in Scientific and Cultural Communication from the University of Campinas (Unicamp). Currently, she is a Science Communicator at the Foundation Science Centre and Higher Distance Education of the State of Rio de Janeiro (Cecierj Foundation), Research Fellow of the Institute for Methods Innovation (IMI), and Researcher of the National Institute of Public Communication of Science and Technology (INCT-CPCT / Brazil).

Eric Kennedy
Eric Kennedy

Assistant Professor, Disaster & Emergency Management School of Administrative Studies, York University.

Paloma Zubieta López
Paloma Zubieta López

Paloma Zubieta works as a Science Communicator in the Institute of Mathematics of the Autonomous National University of México (UNAM), where she leads a communication project known as "Festival Matemático" (Math Festival), that has the objective of positively changing the public perception of mathematics.

Kathayoon Khalil
Kathayoon Khalil

Dr. Kathayoon Khalil is the Conservation Impact Manager for the Oregon Zoo. She also serves as an Adjunct Professor of Biology for Miami University of Ohio. She is the author of numerous articles and book chapters on empathy for animals, and the book “Practical Evaluation for Conservation Education and Outreach”. Kathayoon received her PhD from Stanford University in Environmental Education and her Masters of Environmental Science from Yale University.

Maria Antonieta Costa
Maria Antonieta Costa

Dr Maria Antonieta Costa is Head of Education of Lisbon ZOO since 2007. She is a Pedagogy expert with more than 25 years’ experience and a strategic conservation education manager with 12 years’ experience in environmental education.