Designing and Conducting Qualitative Focus Groups and Interviews

with Dr. Monae Verbeke & Aaron Michael Jensen

SocietyM at CitizenM hotel London Bankside, 20 Lavington Street London, SE1 0NZ, United Kingdom.

About This Workshop

This workshop covers the early stages of developing questions and setting up a good design for conducting focus groups and interviews. These methods allow you to gather a wide range of open-ended, qualitative data can provide information about people’s motivations, feelings, attitudes, and what they remember. If done correctly, focus groups and interviews can be a vital part of any project when evaluating programmes and their impact. The early stages are crucial for success, both in receiving good information and having a plan for analysis. This workshop will help you address the following questions about designing focus groups and interviews for evaluation:

  • Why use qualitative methods for evaluation?
  • How can you design a good qualitative focus group and interview-based evaluation?
  • How can you develop a good focus group or qualitative interview guide?
  • How can you identify an appropriate set of participants?
  • How can you avoid common pitfalls in focus group and interview-based evaluation design and data collection?
  • How can you conduct an effective focus group and qualitative interview?
  • How can you take resource and time constraints into account when designing your focus group and interview-based evaluation?

Aaron Michael Jensen Doctoral Researcher

Mr. Jensen (University of Strathclyde) specialises in research on organisational change and innovation, with an affinity for systems architecture & business analysis. He is undertaking a PhD in entrepreneurship psychology at the University of Strathclyde's Hunter Centre for Entrepreneurship, focused on how entrepreneurs overcome challenges inherent in the entrepreneurial and innovation process.

He has a multi-disciplinary professional and educational background, including experience across sectors in health care, retail, policy, and information technology, in roles for human resources, general management and operations consulting. He holds a masters degree in marketing from the University of Edinburgh Business School and a first degree in psychology from Washington State University (United States).

Organisational Change
Business Analysis
Systems Architecture
Business Operations

Dr. Monae Verbeke Senior Research Associate at the Institute for Learning Innovation

Dr. Monae Verbeke is a Senior Research Associate at the Institute for Learning Innovation. Monae is a social scientist, focusing on ways in which institutions and communities can form relationships that influence, shape, and promote successful science engagement. Monae's research interests are in the intersections between the fields of cultural psychology, science communication, and informal science learning. Monae is conducting research exploring the process by which individuals develop interests in science and how those interests tie to a broader definition of science literacy. She has a special interest in science capital, including its relationship to an individual's identity and participation within society.

Monae has worked in the field of informal science education for a decade, conducting research on a wide-range of arts and science programs, using multi-method approaches to study the dimensions of participation, emotion, interest, self-efficacy, and understanding in science literacy and engagement. Monae's experience includes designing and conducting research and evaluation at institutions such as the National Gallery, the Astronomical Society of the Pacific, London Zoo, the US National Park System and rural Libraries across the United States. Dr. Verbeke holds a PhD in Sociology from the University of Warwick (UK), and a MSc in Biology from Western Illinois University (USA). She previously taught social research methods at the University of Warwick.

Cultural Psychology
Science Communication
Informal Science Learning

Participation notes

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Dr. Monae Verbeke
Dr. Monae Verbeke

Dr. Monae Verbeke is a Senior Research Associate at the Institute for Learning Innovation. Monae is a social scientist, focusing on ways in which institutions and communities can form relationships that influence, shape, and promote successful science engagement. Monae's research interests are in the intersections between the fields of cultural psychology, science communication, and informal science learning. Monae is conducting research exploring the process by which individuals develop interests in science and how those interests tie to a broader definition of science literacy. She has a special interest in science capital, including its relationship to an individual's identity and participation within society.

Aaron Michael Jensen
Aaron Michael Jensen

Mr. Jensen (University of Strathclyde) specialises in research on organisational change and innovation, with an affinity for systems architecture & business analysis. He is undertaking a PhD in entrepreneurship psychology at the University of Strathclyde's Hunter Centre for Entrepreneurship, focused on how entrepreneurs overcome challenges inherent in the entrepreneurial and innovation process.

Location

SocietyM at CitizenM hotel London Bankside, 20 Lavington Street London, SE1 0NZ, United Kingdom.


2018-01-23 13:30:00 2018-01-23 16:45:00 Europe/London Designing and Conducting Qualitative Focus Groups and Interviews This workshop covers the early stages of developing questions and setting up a good design for conducting focus groups and interviews. These methods allow you to gather a wide range of open-ended, qualitative data can provide information about people’s motivations, feelings, attitudes, and what they remember. If done correctly, focus groups and interviews can be a vital part of any project when evaluating programmes and their impact. The early stages are crucial for success, both in receiving good information and having a plan for analysis. This workshop will help you address the following questions about designing focus groups and interviews for evaluation: Why use qualitative methods for evaluation? How can you design a good qualitative focus group and interview-based evaluation? How can you develop a good focus group or qualitative interview guide? How can you identify an appropriate set of participants? How can you avoid common pitfalls in focus group and interview-based evaluation design and data collection? How can you conduct an effective focus group and qualitative interview? How can you take resource and time constraints into account when designing your focus group and interview-based evaluation? SocietyM at CitizenM hotel London Bankside, 20 Lavington Street London, SE1 0NZ, United Kingdom. Methods For Change [email protected]