Gentle Introduction to Science Communication Evaluation

with Dr. Eric Jensen & Paloma Zubieta López

CitizenM hotel in London Bankside. 20 Lavington Street London, SE1 0NZ. United Kingdom.

About This Workshop

Is your science event, activity or exhibition making a difference? This workshop will help equip you to answer this question. The workshop will offer an introduction to a range of qualitative and quantitative tools for conducting a robust evaluation of science communication events, festivals, exhibitions, and activities.

Robust science communication evaluation is important and challenging. This workshop will equip you with the know-how you need to start this important task on a firm foundation:

This workshop addresses the following questions:

  • How do you know what science communication outcomes to measure and how?
  • How do you ensure your science communication objectives are clear, specific and measurable?
  • What are the strengths and weaknesses of different methods of science communication evaluation for measuring a range of outcomes?

This workshop focuses on the steps involved in designing an effective science communication evaluation and selecting appropriate evaluation methods.

For detailed guidance on using questionnaires, please attend the companion workshop ‘Gentle Introduction to Survey Design for Evaluation.’ For detailed guidance about the full range of evaluation methods, please consider the online course ‘Public Engagement Evaluation.’

Readings available from the speakers:

‘The problems with science communication evaluation.’

‘Evaluating impact and quality of experience in the 21st century: Using technology to narrow the gap between science communication research and practice.’

Paloma Zubieta López Head of the Department of Science Communication, Institute of Mathematics UNAM

Paloma Zubieta works as a Science Communicator in the Institute of Mathematics of the Autonomous National University of México (UNAM), where she leads a communication project known as "Festival Matemático" (Math Festival), that has the objective of positively changing the public perception of mathematics.

With more than 30 years of experience as a teacher, Paloma started in 2010 with the Math Festival project as an effort of showing to the non-scientific population, who in general don't like mathematics, that maths are involved in our every day and that they are more than just numbers, showing the "fun side" of mathematics. With the six editions of the festival, she has tried to develop with her team an evaluation for each activity, by now, there are more than 30. Also, she has recently focussed on how to evaluate the volunteers and the public impact of the Festival. The festival takes place once per year in México City, but it also goes as often as possible to other cities or communities in México. She teaches young students how to correctly communicate sciences and math and they also help her in this task. Paloma also led the implementation of "Pi Day" five years ago, which takes place each year in the fourteen high schools of the UNAM and some faculties. She has a sponsored project for 2017 with the International Mathematical Union about encouraging women in math.

Science communication
Non-Formal Education
Science Education
Teaching & Learning

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
warwick-logo

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department.

How To Reserve Your Place

DISCOUNT IF YOU BOOK BY Wednesday 10 May 2017

Max. capacity: 28 delegates. There will be a waiting list after that

Standard, including businesses £120
Standard, including businesses (Early Bird 10% discount) info_outline £108
University Staff £96
University Staff (Early Bird 10% discount) £86
Charities & unaffiliated individuals £78
Charities & unaffiliated individuals (Early Bird 10% discount) info_outline £70
Concessionary (students & unemployed) £48
Reserve Your Place Now
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Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Paloma Zubieta López
Paloma Zubieta López

Paloma Zubieta works as a Science Communicator in the Institute of Mathematics of the Autonomous National University of México (UNAM), where she leads a communication project known as "Festival Matemático" (Math Festival), that has the objective of positively changing the public perception of mathematics.

Location

20 Lavington Street London, SE1 0NZ

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