Gentle Introduction to Survey Design for Evaluation
SocietyM London Bankside at citizenM hotel London Bankside Lavington Street, 20, SE1 0NZ London
This workshop provide an introduction to survey design to help you collect the information you need for your evaluation. You will receive practical guidance in a friendly learning space aimed to help you and your organisation avoid common pitfalls in your survey questions.
The event addresses the following:
- Why surveys can be useful evaluation tools
- When you should not use surveys for evaluation
- How to develop a good survey question and response options
- Avoiding common pitfalls in survey design: spot bad survey questions and response options
- Using open-ended questions in your survey
- Using online, iPad-based and automated surveys
- Pilot testing your survey
Eric Jensen
Dr. Eric Jensen is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.
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Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience in evaluation of impact and quality of experience. He has advised leading cultural institutions and universities including the University of Cambridge, National Gallery, London Zoo, Natural History Museum, Imperial War Museum, Cheltenham Literature Festival, the British Museum, University of Cambridge Museums, Oxford University Museums, Exploratorium, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). |
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Benjamin K. Smith University of California Communication Researcher
Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.
His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.
Participation notes
Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department
20 Lavington Street London, SE1 0NZ
Dr. Eric Jensen is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.
Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.