Gentle Introduction to Survey Design for Evaluation
SocietyM London Bankside at citizenM hotel London Bankside Lavington Street, 20, SE1 0NZ London
About This Workshop
Ensure your use of surveys for evaluation ask the right questions so you can gather accurate, relevant data. This workshop provides a gentle introduction to survey design for evaluation. You will receive practical guidance in a friendly learning space aimed to help you and your organisation avoid common pitfalls in research methods and survey design.
This workshop introduces how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design. The event addresses the following:
- Why use surveys for evaluation?
- When you shouldn’t use surveys for evaluation.
- How to develop a “good” survey question and response options.
- Avoiding common pitfalls in survey design: How to spot a bad survey question and response options.
- Using open-ended questions in your survey.
- Using online, iPad-based and automated surveys.
- Pilot testing your survey.
Benjamin K. Smith University of California Communication Researcher
Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.
His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.
Dr. Eric Jensen Associate Professor
Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.
Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
Participation notes
Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department
How To Reserve Your Place
Max. capacity: 29 delegates. There will be a waiting list after that
| Standard, including businesses info_outline | £120 |
| University Staff | £96 |
| Charities & unaffiliated individuals info_outline | £78 |
| Concessionary (student & unemployed) | £48 |
Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.
Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.