Gentle Introduction to Evaluating Public Engagement Impacts

with Dr Richard Watermeyer, Dr Helen Featherstone, Dr. Eric Jensen & Lauren Humphrey

Bristol Commonwealth Society, 14 Whiteladies Road, Clifton, Bristol. BS8 1PD.

About This Workshop

Is your event or activity making a difference? This workshop will help equip you to answer this question. Make the most of impact evaluation for your public engagement events or activities by learning about key issues and techniques you can use. Speakers will introduce you to a range of tools for conducting robust impact evaluation of public engagement, drawing upon their extensive experience and internationally-recognised evaluation expertise.

  • How evaluating public engagement impact can benefit practice and improve outcomes.
  • How to collect impact evidence using high quality methods of qualitative and quantitative research.
  • How to address possible sources of bias that could affect your evaluation.
  • Working with external evaluators to assess public engagement impact.

The workshop assumes you have a general familiarity with typical forms of evaluation. The focus of this workshop is to introduce how to push evaluation into measuring impact.

Dr Richard Watermeyer Senior Lecturer in Education, University of Bath

Dr. Richard Watermeyer is a Senior Lecturer in Education at University of Bath. He has research interests located at the interface of science and technology studies and the sociology of education.

Dr. Watermeyer holds a Ph.D in sociology from Cardiff University's internationally esteemed, School of Social Sciences. He has research interests located at the interface of science and technology studies and the sociology of education, has led a number of UK Government and Government agency evaluations and is widely published. Dr. Watermeyer's special expertise is in investigating innovative approaches to 'upstream' engagement and dialogue and interactive and experiential pedagogy. He has written about the expert/public interface in a number of formal and informal educational contexts including science museums/centres, science communication companies and the like. .

Dr Helen Featherstone Joint Head of Public Engagement at the University of Bath, Public Engagement Unit

Dr. Helen Featherstone is the joint Head of Public Engagement at the University of Bath, Public Engagement Unit. She works across the university supporting engaged research and creating the conditions for engaged research to flourish.

Prior to this, Helen was doing similar work at the University of Exeter and has also been a post-doc researcher at UWE, Bristol looking at the publics' roles in public engagement. Helen continues to teach on the MSc Science Communication course at UWE. Alongside her research and teaching experience, Helen has extensive experience in practical STEM engagement activities primarily in interactive Science and Discovery Centres. For 14 years she has been responsible for all aspects of these activities including fundraising, project management, content and event delivery, collaborative working and evaluation. For 3 years (2010-2013), Helen was Chair of the Visitor Studies Group, the group for audience researchers in non-profit visitor centres such as museums, galleries and botanic gardens.

Lauren Humphrey Lead Evaluator, National Marine Aquarium

Lauren Humphrey is the Lead Evaluator for the National Marine Aquarium. Lauren’s evaluation journey at the National Marine Aquarium began with developing a system to assess the effectiveness of the learning team and school visits.

Since then, she has evaluated visitor satisfaction, guided exhibit design and measured the outcomes of conservation projects, both within the aquarium but also as an external consultant are a day to day occurrence. More recently, Lauren has developed, managed and delivered the Conservation through Tourism Award project, which combines elements of marine biology as well as evaluation. Lauren’s degree and voluntary experience fostered a strong sense of the importance of marine conservation but her experience at the aquarium has highlighted the necessity of measuring the outcomes of projects, interactions and exhibits in demonstrating the value of an organisation and its outputs.

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Readings will be provided to registered delegates in advance of the workshop.

Dr Richard Watermeyer
Dr Richard Watermeyer

Dr. Richard Watermeyer is a Senior Lecturer in Education at University of Bath. He has research interests located at the interface of science and technology studies and the sociology of education.

Dr Helen Featherstone
Dr Helen Featherstone

Dr. Helen Featherstone is the joint Head of Public Engagement at the University of Bath, Public Engagement Unit. She works across the university supporting engaged research and creating the conditions for engaged research to flourish.

Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Lauren Humphrey
Lauren Humphrey

Lauren Humphrey is the Lead Evaluator for the National Marine Aquarium. Lauren’s evaluation journey at the National Marine Aquarium began with developing a system to assess the effectiveness of the learning team and school visits.

Location

14 Whiteladies Road, Bristol, BS8 1PD


2015-12-01 13:30:00 2015-12-01 16:50:00 Europe/London Gentle Introduction to Evaluating Public Engagement Impacts Is your event or activity making a difference? This workshop will help equip you to answer this question. Make the most of impact evaluation for your public engagement events or activities by learning about key issues and techniques you can use. Speakers will introduce you to a range of tools for conducting robust impact evaluation of public engagement, drawing upon their extensive experience and internationally-recognised evaluation expertise. How evaluating public engagement impact can benefit practice and improve outcomes. How to collect impact evidence using high quality methods of qualitative and quantitative research. How to address possible sources of bias that could affect your evaluation. Working with external evaluators to assess public engagement impact. The workshop assumes you have a general familiarity with typical forms of evaluation. The focus of this workshop is to introduce how to push evaluation into measuring impact. 14 Whiteladies Road, Bristol, BS8 1PD Methods For Change [email protected]
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  • Gentle Introduction to Evaluation Public Engagement Impacts Programme