Gentle Introduction to Quantitative Public Engagement Evaluation Using Questionnaires and Observation

with Andrew Moss & Dr. Eric Jensen

University of Strathclyde, Glasgow, Scotland

About This Workshop

Are you feeling uncertain about how to set up a quantitative evaluation for studying public engagement, or looking to explore your options? This workshop presents the state of the art in collecting quantitative evaluation data, and recognising what is most appropriate for public engagement evaluation analysis. This small-scale event will include presentations on how to design good questionnaires and observation-based evaluations for the study of public feedback. We provide practical perspectives from both practitioners within informal learning organisations,and from
external evaluators and experts in survey methodology.

This practical workshop offers the following:

  1. An introduction to questionnaire design. This includes how to evaluate existing survey questions and develop new ones for quantitative evaluations.
  2. An introduction to different question types you can use for studying public engagement, along with their strengths and weaknesses.
  3. How to collect and quantify open-ended evaluation data such as annotated drawings when studying public engagement.
  4. An introduction to visitor tracking, timing and other types of observation-based evaluation and how to set up the tracking and timing evaluation that connects with questionnaire feedback.

Andrew Moss Conservation Social Scientist

Andrew Moss (Conservation Social Scientist, Chester Zoo) has over a decade of visitor research experience in world zoos and aquariums. He has led over fifty evaluation research projects and has numerous publications, in journals such as Conservation Biology, the Journal of Environmental Education, Visitor Studies and Nature.

Specialising in quantitative research methods, particularly the structured observation of visitors, Andrew is interested in the ‘real-time’ effects of zoo animals and exhibits on their visitors. Most recently, Andrew was commissioned by the World Association of Zoos and Aquariums (WAZA) to lead the largest ever zoo and aquarium visitor impacts study (30 institutions; n>6,000). Andrew is a respected peer-reviewer for ten journals, as well as for funding bodies such as the National Science Foundation. His expertise is valued both within the zoo community and in academia – he is an Associate Fellow at the University of Warwick and a member of the research and education committees for British and European zoo accreditation organisations. logo_landscape_0

Quantitative Research Methods

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Bring your own research challenges and questionnaires, as well as laptops to practice running the descriptive statistics.

Andrew Moss
Andrew Moss

Andrew Moss (Conservation Social Scientist, Chester Zoo) has over a decade of visitor research experience in world zoos and aquariums. He has led over fifty evaluation research projects and has numerous publications, in journals such as Conservation Biology, the Journal of Environmental Education, Visitor Studies and Nature.

Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Location

University of Strathclyde, Glasgow, Scotland

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