How to Evaluate Long-Term Impact with Questionnaires.

Are you making a real, lasting difference in people’s lives?
with Dr. Eric Jensen & Benjamin K. Smith

Dana Research Centre and Library, 165 Queen's Gate, Kensington, London SW7 5HD

About This Workshop

A growing number of funders, policymakers and institutions are turning their attention to long-term impact. How can you know whether your programme, activity or event is making a lasting difference in people’s lives? This is one of the most challenging types of evaluation to design and conduct. This workshop workshop will equip you for this challenge by providing practical guidance about how you can establish robust long-term impact evaluation using survey methods.

The workshop addresses the following topics:

  • How to design a longitudinal evaluation
  • Designing long-term impact surveys
  • Automating longitudinal evaluation
  • Using diary / idiographic methods to evaluate long-term change processes for individuals

The workshop will also be of interest to funders and policymakers interested in what is feasible within the context of long-term impact evaluation.

NOTE: For detailed guidance about the full range of evaluation methods, please consider the online course ‘Public Engagement Evaluation’.

Benjamin K. Smith University of California Communication Researcher

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.

Latent Variable Modeling
Mixture Modeling
Network Analysis
Content Analysis
Survey & Experimental Design
Public Opinion
Forecasting

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department 13:30 to 17:00 (arrivals from 13:15)

How To Reserve Your Place

Standard, including businesses info_outline £120
University Staff £96
Charities & unaffiliated individuals info_outline £78
Concessionary (student & unemployed) £48
Reserve Your Place Now
Register
Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Benjamin K. Smith
Benjamin K. Smith

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

Location

Dana Research Centre, 165 Queen's Gate. London, SW7 5HD. United Kingdom

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