Introduction to Questionnaire Design for Impact Evaluation

with Dr. Eric Jensen & Sarah Spooner

School of Natural and Applied Sciences building at Belgrano University, Villanueva 1324, 2nd Floor (you get there by stairs). Cdad. Autónoma de Buenos Aires, Argentina

About This Workshop

This practically focused workshop introduces the principles of questionnaire design and offers step-by-step guidance on developing quality questionnaires for impact evaluation.

Different question types you can use are reviewed, along with their strengths and weaknesses. While a look forward to the data collection and analysis stages will be included, the emphasis in this workshop is good principles for survey design, with a focus on impact. Attending this workshop will help you address the following questions:

    • How do I start the process of developing an accurate impact evaluation questionnaire?
    • Why use questionnaires for impact evaluation?
    • How can I design a good impact evaluation based on collecting questionnaire data?
    • What are my options for gathering qualitative and quantitative impact data with questionnaires?
    • How do I avoid common pitfalls in questionnaires design for impact evaluation?
    • How do I develop a good question and response options for my impact evaluation questionnaire?
    • How do I pilot test my survey?
    • How can looking ahead to my analysis inform my questionnaire design decisions?
    • How can I use technology to save time and resources when conducting my questionnaire-based impact evaluation?

Workshop Programme:

Sarah Spooner Researcher

Sarah is a PhD researcher at the University of York, England. She has previously worked as a Primary School Teacher, Zoo Keeper and Zoo Education Officer in the UK. Her research focuses on the impacts and effectiveness of zoo education at delivering animal facts and conservation messages.  

Sarah has a particular interest in visitor learning in non-formal environments. Her current research examines the effectiveness of zoo exhibit signage, animal shows and conservation theatre at delivering information to visitors. Sarah regularly uses visitor surveys to conduct her research and is interested in the changes in knowledge and attitudes as a result of a zoo visit. Sarah is committed to the benefits of benchmarking as a means of improving visitor experience and impact. She currently works as the Research Lead for the ZooWise project and is a Research Associate for Qualia Analytics.

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Readings will be provided to registered participants electronically in advance of the workshop.

Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Sarah Spooner
Sarah Spooner

Sarah is a PhD researcher at the University of York, England. She has previously worked as a Primary School Teacher, Zoo Keeper and Zoo Education Officer in the UK. Her research focuses on the impacts and effectiveness of zoo education at delivering animal facts and conservation messages.  

Location

School of Natural and Applied Sciences building at Belgrano University, Villanueva 1324, 2nd Floor,.Cdad. Autónoma de Buenos Aires, Argentina

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