Introduction to Survey Design

Design high quality surveys to get accurate and inclusive results

Ever wonder how to make a survey stand out and get accurate results? Badly designed surveys waste people’s time and introduce misinformation into organizations. This hands-on training course provides practical guidance on how to develop surveys in line with well-established best practice.

The trainer, Dr Eric Jensen, has more than 20 years of experience conducting survey research and evaluations across a wide diversity of settings, contexts and types of participants. Whatever challenges you are facing, he has probably seen it many times before and can recommend solutions.

What participants are saying about the workshop

What is included with workshop registration

The live workshop gives you the opportunity to develop your survey in a supportive environment with other professionals and direct engagement with the trainer. The online course provides learning resources prepared for you by Dr Jensen to give you the key information you need about principles and techniques of survey design, along with worked examples. When you register for this training workshop, you will receive the following:

Expertise and experience of the trainer

Dr Eric Jensen is author of Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting survey research and evaluations as a consultant for institutions including the European Space Agency, Science Foundation Ireland, Arts Council England, University of Cambridge Medical School, University of Oxford, the National Gallery, London Zoo and Natural History Museum. Dr. Jensen holds a Ph.D. in Sociology from the University of Cambridge. He has taught survey research methods at the University of Cambridge and the University of Warwick. Jensen has delivered invited training workshops on survey research and evaluation methods around the world. His particular specialism is impact evaluation in the context of evidence-based science communication.

What to expect from the live workshop

During the workshop, you will be able to draft and develop your survey questions in a supportive setting with guidance from expert trainers. Brief refresher presentations about survey design principles and techniques will be part of the session. Bring your specific survey-related concerns and challenges, so that they can be addressed in the live session.

What to expect from the online survey design course

This professionally designed course introduces how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design. It addresses the following:

  • Why use surveys for evaluation
  • When you shouldn’t use surveys for evaluation.
  • How to develop a “good” survey question and response options.
  • Avoiding common pitfalls in survey design: How to spot a bad survey question and response options.
  • Using open-ended questions in your survey.
  • Using online, iPad-based and automated surveys.
  • Pilot testing your survey.

You will be able to access this self-paced online course on your own schedule to supplement and extend your learning from the live workshop.

Dr Eric Jensen

Dr. Eric Jensen is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Dr Eric A. Jensen is a social scientist with a PhD from the University of Cambridge in sociology. Author of Doing Real Research: A Practical Guide to Social Research (SAGE), Dr Jensen brings extensive methodological expertise in quantitative, qualitative and mixed methods social research and evaluation. Jensen has been working in science communication research and practice since 2001, beginning with a National Science Foundation-funded project on International Ethics and Equity Issues Relating to Biotechnology. ensen has delivered hundreds of training workshops on evaluation methods and evidence-based science communication, as well as leading and consulting on projects large and small on public engagement with research, impact evaluation, socially responsible research and environmental communication. Jensen’s latest book is Science Communication: An introduction. He works on the Responsible Research and Innovation Networking Globally social research project as a Senior Research Fellow at ICoRSA. He is part-time professor at the University of Warwick and visiting Senior Research Fellow at the Institute for Psychological Research of Sigmund Freud University.

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Dr. Benjamin K. Smith Assistant Professor of Communication, Quantitative Methods

Assistant Professor of Communication, Quantitative Methods, at California State University, East Bay. PhD in communication from the University of California, Santa Barbara, where he specialized in media communication and quantitative methods.

Benjamin Smith is Assistant Professor of Communication, Quantitative Methods, at California State University, East Bay. He teaches graduate and undergraduate courses in strategic communication, media communication, and quantitative research methods. He received his PhD in communication from the University of California, Santa Barbara, where he specialized in media communication and quantitative methods. He’s previously worked as the Research Director at the Institute for Methods Innovation, a Visiting Scholar at the Orfalea Center for Global and International Studies, and as the Market Analyst and Account Planner at a public relations firm. Dr. Smith’s research interests lie within the domains of public opinion, informal learning and news media, with a particular focus on how issues, events and actors are framed in media communication, and the effects of these frames on the formation, updating and expression of beliefs, attitudes, and opinions. In addressing these questions, he employs a multi-disciplinary approach, bridging theories and research paradigms from mass and political communication, political science, cognitive and social psychology, and media sociology. He also employs a variety of analytical approaches, choosing the method that best answers the question at hand, whether that be computational text analysis, inductive framing analysis or multilevel structural equation mixture modeling.

Latent Variable Modeling
Mixture Modeling
Network Analysis
Content Analysis
Survey & Experimental Design
Public Opinion
Forecasting

Dr Aaron M Jensen Senior Researcher & Business Analyst

Dr Aaron M. Jensen has a multi-­disciplinary professional and educational background. He has experience in contemporary social research, advanced evaluation methods, and the development and application of innovative digital technologies to deliver research projects efficiently, effectively and at scale.

He specialises in mixed methods, survey methodology and how to engage participants in online research. He is skilled in statistical analysis and reporting from quantitative data. He often works at the intersection between research, business and technical teams to ensure robust methodologies, data management and data protection (GDPR).

Aaron has coordinated R&D as co-founder of Qualia Analytics, a global technology social enterprise, and codesigned proprietary digital technology for research process automation, enabling advanced data collection protocols and cross-organisational benchmarking. He is trustee and co-founder of Insitute for Methods Innovation, a registered charity (not-for-profit) with the mission of thought-leadership in evaluation and social research methods.

He has delivered market research projects and influential reports for government and non-profit institutions, such as European Space Agency, Science Foundation Ireland, the UK government’s Department for Digital, Culture, Media and Sport (DCMS), Arts Council England, the National Coordinating Centre for Public Engagement.

He holds an undergraduate in psychology from the US, master’s degree in marketing and PhD in entrepreneurship psychology (both in the UK).

Creativity & Innovation
Entrepreneurship Psychology
Research Methods
Survey Design
Automated Evaluation
Idiographic Methods

Participation notes

This is a hands-on workshop with a maximum number of 30 available places, with multiple facilitators. If you would like detailed guidance on the full range of evaluation methods you can use, this self-paced online course will be useful: Public Engagement Evaluation Course

How To Reserve Your Place

Standard, incl. businesses info_outline €199.00
University, research center & government staff €149.00
Charities & unaffiliated individuals info_outline €119.00
Concessionary (student & unemployed) €89.00
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Add to Calendar 2021-11-03 0:00:00 2022-06-28 23:00:00 UTC Introduction to Survey Design Read more at https://www.methodsforchange.org/event/introduction-survey-design/ online Methods For Change [email protected]
Dr Eric Jensen
Dr Eric Jensen

Dr. Eric Jensen is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Dr. Benjamin K. Smith
Dr. Benjamin K. Smith

Assistant Professor of Communication, Quantitative Methods, at California State University, East Bay. PhD in communication from the University of California, Santa Barbara, where he specialized in media communication and quantitative methods.

Dr Aaron M Jensen
Dr Aaron M Jensen

Dr Aaron M. Jensen has a multi-­disciplinary professional and educational background. He has experience in contemporary social research, advanced evaluation methods, and the development and application of innovative digital technologies to deliver research projects efficiently, effectively and at scale.