Public Engagement Evaluation Course - Self-paced

Learn cutting edge methods without the time pressure.
with Dr. Eric Jensen


About This Course


This course was organized to be completed at your own pace, with each Module comprising 5-10 hours of learning tasks and activities.

Module 1: How to identify outcomes and develop an evaluation plan

By the end of this module, you will:

  1. Have a basic understanding of key concepts in public engagement evaluation, including defining ‘impact’ in this context.
  2. Be capable of translating your public engagement goals into clear, measurable outcomes that can be evaluated.
  3. Be able to develop a preliminary evaluation plan based on available time and resources, as well as the evaluation goals.
  4. Make an informed decision about which type of evaluation approach and tool is most likely to be appropriate for evaluating the intended public engagement outcomes.

Module 2: How to design a qualitative evaluation for your public engagement activity

By the end of this module, you will:

  1. Have a basic understanding of ways of accurately measuring public engagement outcomes using qualitative methods.
  2. Develop introductory knowledge of the range of qualitative evaluation tools that you can use to assess public engagement outcomes, including interviews, focus groups and ethnographic methods.
  3. Understand basic principles of designing qualitative evaluation using interviews, focus groups and ethnographic methods.
  4. Gain an introductory understanding of how you gather a representative sample of participants in qualitative evaluation.
  5. Learn how to develop a interview and focus group questions.
  6. Be able to avoid some of the common pitfalls in designing effective qualitative public engagement evaluations.

Module 3: How to design a quantitative evaluation for your public engagement activity

By the end of this module, you will:

  1. Have a basic understanding of ways of accurately measuring public engagement outcomes using quantitative methods.
  2. Be able to avoid some of the common pitfalls when designing effective quantitative public engagement evaluations.
  3. Develop introductory knowledge of the range of quantitative evaluation tools that you can use to assess public engagement outcomes.
  4. Develop an understanding of the types of quantitative sampling and their implications for the evaluation claims you can make.

Module 4 – How to design a questionnaire to evaluate your public engagement activity

By the end of this module, you will:

  1. Understand basic principles of survey design to help you create good survey questions to evaluate public engagement outcomes.
  2. Develop capability to identify problematic survey questions relating to public engagement evaluation.
  3. Prepare survey questions to measure public engagement outcomes that avoid the most obvious sources of bias.
  4. Gain an introductory understanding of how to use questionnaires to evaluate public engagement impact.
  5. Develop a basic understanding of how you can quantify open-ended questionnaire data in a systematic way.

Besides this modules, we provided a Module 0: Course Introduction to help you prepare for the course, so you can learn about the course, introduce yourself, and start getting ready to proceed with confidence

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
warwick-logo

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

This course is designed to be highly practical, distilling a lot of methods and underpinning theory into clear, pragmatic guidance. Depending on how extensively the reading and supplementary material is explored it is expected to offer 24-40 hours of training. However, it is flexible since the course is aimed towards people who need to vary the amount of time they put into the course from week to week.

How To Reserve Your Place

This course is designed to be ‘self-paced’ and ‘self-completed’, therefore there are no strict limitations on course capacity.

Standard, including businesses info_outline $299
University Staff $249
Charities & unaffiliated individuals info_outline $195
Concessionary (student & unemployed) $109
Reserve Your Place Now
Register
Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.