Introduction to Questionnaire Design for Impact Evaluation

with Eric Kennedy & Dr. Eric Jensen

SocietyM Meeting Room at CitizenM Hotel, London Bankside.
20 Lavington St, London, United Kingdom SE1 0NZ, United Kingdom

About This Workshop

This practically focused workshop introduces the principles of questionnare design and offers step-by-step guidance on developing quality questionnaires for impact evaluation, in a way even non-evaluators can appreciate. Different question types you can use are reviewed, along with their strengths and weaknesses. While a look forward to the data collection and analysis stages will be included, the emphasis in this workshop is good principles for survey design, with a focus on impact. Attending this workshop will help you address the following questions:

  • How do I start the process of developing an accurate impact evaluation questionnaire?
  • Why use questionnaires for impact evaluation?
  • How can I design a good impact evaluation based on collecting questionnaire data?
  • What are my options for gathering qualitative and quantitative impact data with questionnaires?
  • How do I avoid common pitfalls in questionnaires design for impact evaluation?
  • How do I develop a good question and response options for my impact evaluation questionnaire?
  • How do I pilot test my survey?
  • How can looking ahead to my analysis inform my questionnaire design decisions?
  • How can I use technology to save time and resources when conducting my questionnaire-based impact evaluation?

Eric Kennedy Researcher

Eric Kennedy (Consortium for Science, Policy & Outcomes, Arizona State University) is a consultant with experience fostering collaboration between industry, government and public stakeholders.

His research background includes qualitative ethnography and focus particularly on interview and survey design. Mr Kennedy provides evaluation and research methods consulting within both academic and non-profit contexts. images

Qualitative Methods
Survey Design
Interview Design

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
warwick-logo

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Readings will be provided to registered participants electronically in advance of the workshop.

Eric Kennedy
Eric Kennedy

Eric Kennedy (Consortium for Science, Policy & Outcomes, Arizona State University) is a consultant with experience fostering collaboration between industry, government and public stakeholders.

Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Location

20 Lavington St, London, United Kingdom SE1 0NZ, United Kingdom

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