How to Really Listen to Your Audiences.

Introduction to Listening and Evaluation Skills.
with Lisa Taylor-Sayles & Dr Eric Jensen

Dana Research Centre and Library, 165 Queen's Gate, Kensington, London SW7 5HD

About This Workshop

Understanding your audiences is essential to designing effective engagement and learning activities. Yet most events and activities are based primarily on the needs, interests and aims of the organisation running them. This workshop introduces the steps and skills required to really listen to your audiences and understand their needs. The workshop addresses the following:

  • Listening skills (both individual and organisational), including how to overcome key challenges to listening
  • Listening through effective evaluation and monitoring
  • Putting listening into practice: Designing content for your presentations, events and activities with your audience’s needs, interests and motivations in mind
    • Practical examples of implementing audience feedback
    • Preparing an audience motivation statement

This workshop has broad applicability, including for those working in universities, public engagement, learning, training, management, digital communication and widening participation.

Lisa Taylor-Sayles Professor

Lisa Sayles is Professor of Communication at College of the Redwoods in California (USA), where she teaches intercultural communication, interpersonal communication, small group communication, and Public Speaking.

As the Distance Education Coordinator for the College, she evaluates distance education curriculum, and trains and certifies instructors to design digital environments and teach in distance education modalities. She also delivers professional training on accessible online learning practices and effective communication in both formal and informal learning environments. Sayles holds a Master of Fine Arts in Visual Art from The Art Institute of Boston and a Master of Science in communication studies from Portland State University.

Small group communication
Intercultural communication
Digital learning design
Visual Art
Communication Studies

Dr Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience in evaluation of impact and quality of experience. He has advised leading cultural institutions and universities including the University of Cambridge, National Gallery, London Zoo, Natural History Museum, Imperial War Museum, Cheltenham Literature Festival, the British Museum, University of Cambridge Museums, Oxford University Museums, Exploratorium, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick. warwick-logo

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department.

Arrivals from 9:30.

Lisa Taylor-Sayles
Lisa Taylor-Sayles

Lisa Sayles is Professor of Communication at College of the Redwoods in California (USA), where she teaches intercultural communication, interpersonal communication, small group communication, and Public Speaking.

Dr Eric Jensen
Dr Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is an internationally-recognised social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Location

Dana Research Centre, 165 Queen's Gate. London, SW7 5HD. United Kingdom


2018-07-09 9:45:00 2018-07-09 13:00:00 Europe/London How to Really Listen to Your Audiences. Understanding your audiences is essential to designing effective engagement and learning activities. Yet most events and activities are based primarily on the needs, interests and aims of the organisation running them. This workshop introduces the steps and skills required to really listen to your audiences and understand their needs. The workshop addresses the following: Listening skills (both individual and organisational), including how to overcome key challenges to listening Listening through effective evaluation and monitoring Putting listening into practice: Designing content for your presentations, events and activities with your audience’s needs, interests and motivations in mind Practical examples of implementing audience feedback Preparing an audience motivation statement This workshop has broad applicability, including for those working in universities, public engagement, learning, training, management, digital communication and widening participation. Dana Research Centre, 165 Queen's Gate. London, SW7 5HD. United Kingdom Methods For Change [email protected]