Very Gentle Introduction to Quantitative Evaluation

with Dr. Eric Jensen & Benjamin K. Smith

SocietyM London Bankside at citizenM hotel London Bankside Lavington Street, 20, SE1 0NZ London

About This Workshop

How do you know what to measure and how? What can quantitative evaluation offer you when you are trying to understand what is working and why in your programme or activity? This workshop equips you with the information you need to decide how to evaluate your project, programme or activity using quantitative methods.

The workshop addresses the following points:

  • Laying the foundations for good quantitative evaluation: How do you ensure your objectives are clear, specific and measurable?
  • Introducing the quantitative evaluation toolkit: Questionnaires, experiments, structured observation and quantifying open-ended data
  • How do you get a representative sample for your evaluation?
  • How do you ensure your quantitative evaluation plan is realistic?

By the end of this workshop, you will understand:

  • How to describe your intended outcomes for a programme or activity in a way that enables subsequent evaluation.
  • What your quantitative evaluation options are, and how you can choose the best option for your situation.
  • How to develop an initial plan for selecting participants in your quantitative evaluation.
  • How to ensure you have accounted for major challenges and opportunities in your quantitative evaluation plan.

Benjamin K. Smith Doctoral Student at UC Santa Barbara

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies.  He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.

Latent Variable Modeling
Mixture Modeling
Network Analysis
Content Analysis
Survey & Experimental Design
Public Opinion
Forecasting

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
warwick-logo

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Participation notes

Registration will hold your place for this workshop. Your place will be secured once payment is confirmed with you/your financial department

How To Reserve Your Place

Max. capacity: 29 delegates. There will be a waiting list after that

Standard, including businesses info_outline £120
University staff £96
Charities & unaffiliated individuals info_outline £78
Concessionary (student & unemployed) £48
Reserve Your Place Now
Register
Dr. Eric Jensen
Dr. Eric Jensen

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Benjamin K. Smith
Benjamin K. Smith

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies.  He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

Location

20 Lavington Street London, SE1 0NZ

Add event to Google Calendar