Gentle Introduction to Survey Design for Evaluation
SocietyM London Bankside at citizenM hotel London Bankside Lavington Street, 20, SE1 0NZ London
About This Workshop
This workshop introduces how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design. The event addresses the following:
- Why use surveys for evaluation?
- When you shouldn’t use surveys for evaluation.
- How to develop a “good” survey question and response options.
- Avoiding common pitfalls in survey design: How to spot a bad survey question and response options.
- Using open-ended questions in your survey.
- Using online, iPad-based and automated surveys.
- Pilot testing your survey.
Dr. Eric Jensen Associate Professor
Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.
Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.
Participation notes
Your place in the event isn’t secured until the invoice is paid.
How To Reserve Your Place
For Profit Business | £80 |
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Non Profit Organisations & Unaffiliated Individuals | £45 |
Reduced Ticket for Concessions | £20 |
At the moment of adding this note, workshop reservations have reached maximum capacity. You can join the waiting list and we will send you an email in case a place for the event is released
At the moment of adding this note, workshop reservations have reached maximum capacity. You can join the waiting list and we will send you an email in case a place for the event is released

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.