Dr. Vikki McCall is a Lecturer in Social Policy and Housing at the University of Stirling. She is a specialist in social policy and has worked on key projects in the Third Sector, including comparative analysis between Scotland, England and Wales.

Her work has included extensive research on the role of front-line workers, users and volunteers and the policy process. This has included exploring front-line worker discretion, interpretations, activities and actions. Part of this work has been around bridging the gap between policy and practice. Dr McCall has published work around social policy, online academic communities, social inclusion, museums, policy makers' perceptions of culture and cultural data. She is also a leader on e-learning and teaching through a variety of different mediums.